Specialties

MEDIA RELATIONS

We help you stay in front of local and national consumer and trade media with interesting story ideas, events and projects to earn third-party endorsements and gain credibility with audiences.

Examples: ThedaCare Physicians, Grunau, Disney on Ice

STRATEGIC MARKETPLACE POSITIONING (SMP) AND BRANDING

SMP-graphic
Your brand defines the space you want to occupy in the minds of key stakeholders, including customers, prospects, employees, the media and others who can affect your bottom line. Our Strategic Marketplace Positioning process allows your company to leverage its strengths and relationships, and identifies what you want your key stakeholders to think, say and do about your company.

Examples: FEIThedaCare, WCHQ, Rogers Memorial Hospital

CRISIS COMMUNICATIONS

We help your company navigate difficult and trying times to maintain your reputation, integrity, and credibility without compromising your values or mission.

Examples: J.M. Brennan, Instrument Manufacturer, International Manufacturer

GOVERNMENT RELATIONS

We work with city, state and national public officials to create a greater understanding of your company’s cause, its mission and its value to the citizens, businesses and community groups they represent.

Examples: Citizens for Sound Economy, Wisconsin Dental Association, ProHealth Care

ISSUES MANAGEMENT

We deal with emerging problems before they become crisis situations by mobilizing internal resources and third-party networks to drive communications, manage expectations and influence the outcome of issues that affect your company’s reputation and business objectives.

Examples: Tannery, PrimeCo, Maritime Bank

COMMUNITY RELATIONS

We help create positive relationships with citizens, local businesses and public officials to demonstrate your commitment and respect for the community, while advancing your company goals.

Examples: Harley-Davidson, Superior Services

SPOKESPERSON/MEDIA TRAINING

We offer interactive workshops and training programs to prepare your employees to work efficiently and effectively as the face and voice of your company, giving them tools to improve their public speaking skills and reduce anxiety

Examples: John Hancock, Schneider Logistics

STRATEGIC EVENTS

We manage the logistics of your company’s open house, seminar or other event to insure key people are invited and your product or service is introduced and displayed effectively.

Examples: CyberKnife, ThedaCare: Collaborative Care

PRODUCT LAUNCH

We create buzz and awareness by strategically introducing your new product to the media on local and national levels, using attention-getting tactics to generate coverage and meet your goals.

Examples: Potent Medicine, American Pasteurization Company, HomMed

SOCIAL MEDIA/WEB

We develop a strategic plan for you to communicate on social media platforms, including Facebook, Twitter and LinkedIn. We create interesting and different content, and teach you how to use platform management tools, such as HootSuite and TweetDeck. We manage the creation of content for your company’s website and assist in the creative process when updating or creating a website.

Examples: Grunau, ThedaCare Center for Healthcare Value