Our Speakers’ Bureau is available to present at seminars, workshops or conferences. We can adapt any of the following presentations to meet the specific needs of your organization. Please direct questions and other inquires to firstname.lastname@example.org.
PUBLIC POLICY AND THE BOTTOM LINE
Learn how companies and coalitions have leveraged PR strategies to affect laws and regulations in recent years. We review case studies which show how targeted media relations, coalition building and grass roots programs can be employed with direct lobbying. It’s a good fit for corporate government relations or policy professionals, as well as those managing trade associations.
IF YOUR COMPANY IS SO GREAT, WHY ARE THE NEIGHBORS PICKETING?
Discussion in this presentation focuses on companies that invest in community relations and its positive benefits for the community and the company’s image. Participants learn about the components of an effective community relations program, including research, collateral materials, media relations, special events, sponsorships, employee volunteerism and measuring return on investment.
SO, WHAT DOES YOUR COMPANY DO?
A muddled corporate identity can hinder success in the marketplace. This session offers examples of companies that have a confusing corporate identity and how it may impact their success.
- Step-by-step methods for conducting their own initial communications audit
- How to determine if their company’s corporate image is consistent or confused
- Strategies for developing consistent message strategies across all communication channels and with multiple audiences
THE TANGIBLE BRAND – MAKING EVERY CUSTOMER
How do customers experience your company? There are certain elements that make every customer interaction positive and memorable. This workshop explores branding beyond your logo and explores ways to improve a customer’s impression of your company or service. Active discussion of case studies and participants’ organizations and its current activities make this a lively and productive workshop. The theoretical and practical guidelines covered in this workshop will benefit everyone from event planners to junior brand managers.
NOW, THAT’S WELL-WRITTEN!
Enhance your writing skills with this seminar or interactive workshop. We cover the process of preparing to write, the impact of audience variables, believability, style guidelines, tips for writing clearly, editing and proofreading strategies, and a number of free resources. Those interested in honing their writing and editing skills, whether in an entry-level position or serving as CEO, should attend this workshop.
PRESENTATION SKILLS THAT ACTUALLY HELP
How your body responds to fear and excitement are similar – how you interpret them is up to you. In this session, we take a two-pronged approach by addressing personal barriers and identifying tools and techniques that best suit individual needs and personalities.
*This can also be conducted with a limited number of participants as a day-long workshop that includes videotaping individuals and providing constructive evaluation.
MEDIA TRAINING THAT REFLECTS REALITY
If the media calls you or one of your executives, are you ready to respond? In this full-day interactive workshop, learn how to prepare and use talking points and overcome the anxiety often present when working with news reporters and editors. Practice your new skills by participating in two videotaped interviews with a member of the media and receive constructive feedback on how to answer a reporter’s question in the context of the prepared talking points. This is a valuable workshop for those who may face the media in good times or in a crisis situation. Don’t wait until the reporter calls!
It’s not what you know, it’s who you know. Actually – it’s both. Relationship marketing is based on the value of building professional relationships with customers, prospects and vendors.
- To identify potential audiences
- Develop ranking criteria
- Use probing questions to gain useful information
- Communications techniques to use throughout the relationship building process
WHAT’S YOUR COMPETITORS’ NEXT MOVE?
This session provides you with best practice models, practical tools and a proven process to prepare profiles of the competitors in your marketplace and highlights examples of how healthcare systems have used competitive profiles to gain new insights and competitive advantages.
THE POLICY GEEK MEETS THE MARKETING MAVEN
This learning session includes best practice models and practical tools that can help you create the important link between your business objectives and mission, and ever-changing healthcare policy. . You can use these tools to translate complex concepts about healthcare reform, reimbursement, quality and transparency into useful and meaningful stories that resonate with employees, community leaders, public officials and patients.
MAKING NEWS: WINNING NEW BUSINESS
Learn how you can use relevant media coverage to help win new business by positioning your company as the go-to experts in your field.
MANAGING THE SOCIAL MEDIA LANDSCAPE
As social media continues to grow, more and more companies are searching for ways to leverage their presence online using new platforms. Whether you want to increase blog traffic, need a “business intro” to Facebook or are wondering how to apply Twitter strategies, we can offer insights and standard work that help you identify a strategic approach to social media.