Portfolio

  • ThedaCare Magazine
    Helping people live healthier means talking their language in both words and pictures. ThedaCare magazine aims to do both as it inspires and educates readers in a seven-county region of Northeastern Wisconsin. We’ve been privileged to partner with ThedaCare on the magazine through several redesigns over the years. Now, we’re supporting its transition to a digital format.
  • ThedaCare Employee Newsletter Redesign
    For several years, Bottom Line has helped manage and write content for the ThedaCare employee newsletter At Heart. In 2015, ThedaCare launched a branding effort to provide clarity and peace of mind for patients. We worked with the At Heart designer to do a complete redesign and align the cover, interior spreads and back cover with the new brand.
  • FEI Media Relations
    Long-time Bottom Line client, FEI Behavioral Health, a leader in employee assistance programs, recently wrote an article describing how employers can take a fresh look at the employee benefit package to appeal to millennials as well as implement different communication strategies to effectively reach out across an inter-generational workforce.
  • Physician Quality Results
    Great healthcare is the joint effort of patients and doctors. To acknowledge the great quality of a large physician group in Northeastern Wisconsin both internally and externally, we developed a comprehensive campaign called Let the Numbers Speak.
  • Guaranty Bank Momentum Campaign
    A client in the banking industry was in the exciting transition from managing economic challenge and struggle to leveraging new economic promise. As part of that journey, bank leadership recognized an opportunity to revive a focus on service – to both customers and co-workers. After all those months of working to keep their heads above [...]
  • Health Payment Systems – Provider As Employer
    When Health Payment Systems (HPS), a Milwaukee-based claims administration technology company, wanted to introduce an innovative new revenue cycle service for healthcare providers, the company needed sales materials to support the product’s value proposition.We worked with HPS to identify key product differentiators and used that messaging to create a suite of sales materials that described [...]