Ready or not, the millennials are shaking up the workforce. Wise employers are paying attention and taking steps to “millennialize” everything from office space to employee benefits. Long-time Bottom Line client, FEI Behavioral Health, a leader in employee assistance programs, recently wrote an article describing how employers can take a fresh look at the employee benefit package to appeal to millennials as well as implement different communication strategies to effectively reach out across an inter-generational workforce. The article appeared in Benefits Magazine, and can be read below.
Reproduced with permission from Benefits Magazine, Volume 53 Number 12, pages 34-38, December 2016, published by the International Foundation of Employee Benefit Plans (www.ifebp.org), Brookfield, Wisconsin. All rights reserved. Statements or opinions expressed in this article are those of the author and do not necessarily represent the views or positions of the International Foundation, its officers, directors or staff. No further transmission or electronic distribution of this material is permitted. Subscriptions are available for purchase by contacting us at 888-334-3327, option 4 or www.ifebp.org/subscriptions.
FEI Behavioral Health clearly is a workforce resilience expert—from EAP to crisis management and everything in between. Yet, a few years ago, the company needed to step up its profile in the industry. We helped them kick off and maintain a media relations campaign aimed at regional business media and national trade media in a variety of industries where FEI had expertise.
Our efforts have netted more than 50 separate placements across TV, radio and print. More importantly, they’ve drawn the attention of reporters, editors and prospects alike for FEI.