BOTTOM LINE SPEAKERS BUREAU Public Policy and the Bottom Line: Managing political issues that affect your company and profitability. This presentation provides concrete examples of strategies and tactics that companies and coalitions have leveraged to affect laws and regulations in recent years. We will review case studies which show how targeted media relations, coalition building and grass roots—as well as “grass tops”—programs can be employed in tandem with direct lobbying. Those with government relations and policy issues responsibilities in companies and those managing professional and trade associations should attend. If your company is so great, why are the neighbors picketing? This presentation provides examples of how companies suffer from failing to leverage the value of effective community relations. Discussion will focus on companies that invest in community relations and its positive benefits for the community and the company’s image. Participants will review components of a community relations program including research, collateral materials, media relations, special events, sponsorships, employee volunteerism and measuring return on investment. Individuals currently responsible for an organization’s community relations activities or those that have been charged with starting a program should attend. So, what does your company do? The Desperate Search for a Consistent Corporate Identity A muddled corporate identity can hinder success in the marketplace. This session offers examples of companies that have a confusing corporate identity and how it may impact their success. In contrast, examples of well known corporate identities including graphics, design, jingles and slogans are used to demonstrate successful corporate identity. Participants will learn: Step-by-step methods for conducting their own initial communications audit How to determine if their company’s corporate image is consistent or confused Strategies for developing consistent message strategies across all communication channels and with multiple audiences Those responsible for maintaining an organization’s corporate identity or looking to expand their communication assessment skills should attend. Guide to Clear, Concise Written Communications Enhance your writing skills with this seminar or interactive workshop. Participants can immediately apply what they learn. The session covers the process of preparing to write, the impact of audience variables, believability, style guidelines, tips for writing clearly, editing and proofreading strategies, and a number of free Internet resources. Those interested in honing their writing and editing skills, whether in an entry-level position or serving as CEO, should attend this workshop. Presentation Skills that Actually Help How your body responds to fear and excitement are similar. How you interpret them is up to you. This is only one of the topics covered in this interactive session that provides participants with strategies to improve their presentation skills. We take a two-pronged approach by addressing some of the personal barriers to making your best presentation and helping individuals find the tools and techniques that best suit their personalities and individual needs. This session assists professionals who are increasingly being called upon to present their ideas to clients, prospects and peers. (This session also can be conducted with a limited number of participants as a day-long workshop that includes videotaping individuals and providing constructive evaluation.) Media Training If the media calls you or one of your executives, are you ready to respond? In this full-day interactive workshop, learn how to prepare and use talking points, as well as overcome the anxiety often present when working with news reporters and editors. Practice your new skills by participating in two videotaped interviews conducted by someone from the media and receive constructive feedback on how to answer a reporter’s question in the context of the prepared talking points. This is a valuable workshop for those who may face the media in good times or in a crisis situation. Don’t wait until the reporter calls! Relationship Marketing It’s not what you know, it’s who you know. Actually—it’s both. Relationship marketing is based on the value of building professional relationships with customers, prospects and vendors. Participants will learn: To identify potential audiences Develop ranking criteria Use probing questions to gain useful information Communications techniques to use throughout the relationship building process Those responsible for developing and maintaining positive working relationships with clients and future clients should attend. The Tangible Brand – Making Every Customer Interaction Memorable How do customers experience your company? There are certain elements that make every customer interaction positive and memorable. This workshop explores branding beyond your logo and looks at ways to improve a customer’s impression of your company or service by creating experiences that creatively blend the senses to paint pictures in people’s minds and touch their hearts. Active discussion of case studies and participants’ organizations and its current activities make this a lively and productive workshop. The theoretical and practical guidelines covered in this workshop will benefit everyone from event planners to junior brand managers. Marketing Public Relations – Successfully Applying the Strategic Marketplace PositioningSM Process Positioning is the space in the mind of your target audience that you want to occupy. It's what you want people to think, say and, most importantly, feel about your company and what it does. A well-defined positioning statement helps you focus all of your communications initiatives. The Strategic Marketplace PositioningSM process lays the groundwork for successfully developing and executing a marketing public relations plan based on a solid position within the marketplace. This workshop will actively walk participants through the Strategic Marketplace PositioningSM process to help organizations: Conduct an organization’s self-assessment Identify brand strengths internally and externally Compare perceptions with reality Identify areas of weakness that require further attention Successfully position an organization and strengthen its brand within the marketplace Communicate in a unified voice Develop a consistent graphic identity Use their market position as a touchstone for making strategic decisions Outline a strategic marketing public relations plan Understand the difference between objectives, strategies and tactics Execute a plan effectively Understand how to evaluate and measure activities Those charged with providing greater focus and direction to their organizations will benefit from this session. 600 W. Virginia St., Suite 100 • Milwaukee WI 53204 • Phone 414.270.3000 • Fax 414.270.3015