This Halloween, we wanted to share a few of our favorite costumes and the PR lessons we learned from them. Some of us loved the characters we dressed up as when we were just kids trick-or-treating, while others treasured the costumes from their college days or more recent years. Each of us took a trip down memory lane and realized our Halloween alter-egos taught us some key public relations philosophies.
One of the 101 Dalmatians (Katie): I thought my 101 Dalmatians costume was the coolest thing when I was a kid. I’m pretty sure I wore it three years in a row. At the time, I didn’t think about how I was just one Dalmatian puppy out of 101! In PR, we often are one of 101+ pitches reporters receive. At Bottom Line, we go above and beyond to make sure our “spots” are just unique enough to catch the eyes of media. We tailor our pitches to each specific publication and reporter so our client’s story is THE ONE reporters choose to tell, instead of one that is overlooked among the hundreds.
Elvira (LeeAndra): My favorite costume of ALL TIME was Elvira. It was the first Halloween after me and my now husband met. I remember winning second place at a costume contest—the prize was $100! I never won anything like that before, so it was quite exciting hearing people whistle and clap while being judged for the costume. The PR lesson I learned was no matter who you choose to become in life or in business, in the end you are always your own winner when you are true to yourself. We empower our clients to stay true to their brands and maintain transparency in their communications to employees and customers.
“Madge” the Palmolive Lady (Margaret): My favorite Halloween costume came to me in college, after I acquired the nickname “Madge.” At the time, there was a commercial for Palmolive Dishwashing Liquid, and Madge the manicurist had her customers soak their hands in a bowl filled with it and told them, “You’re soaking in it.” One trip to the local Goodwill and I had my costume—a blue polyester dress (with “Madge” written on in Sharpie), white shoes, a brown short wig and a bottle of Palmolive. Some 30 years later, Palmolive is still a successful brand. At Bottom Line, we don’t leave you soaking. We use tried and true strategy, and if needed, we’ll hold your hand throughout the process, to get great results.
Robot (Jeffrey): Think of the robot in the Lost in Space TV series… “Danger, Will Robinson!” I took two different sizes of card board boxes, painted grey: one for the body and a smaller one for the head. I wrapped my arms and legs in aluminum foil and painted a pair of my mom’s dress gloves grey as well. I thought the coolest part of my costume was the slot and chute I had cut into the body of the costume, which was connected to a paper bag I had taped to the inside. You pulled on the slot, and it opened to drop the Halloween treats into. The candy then slid easily down into the paper bag. This reminded me of how we always have an interesting package for the pitches we send reporters on behalf of our clients, and how we make it easy for the reporter to do his or her job.
Gypsy fortune teller (Nicole): I loved my gypsy fortune teller costume! I got to wear a big flowy skirt and act all mysterious and wise, which as a kid, I naturally took WAY over the top. My favorite part was my crystal ball—made from an over-sized light-bulb and a black-painted shoe-box. My go-to trick-or-treat move that year was waving my hand across it as if I could see the candy-giver’s future. Our attention to strategy helps clients better predict what’s coming next and how to plan for the future. We might not be bona fide fortune tellers, but we are bona fide strategic planners.
What was your favorite Halloween costume? What PR lesson did it teach you? Don’t be scared to let us know in the comments below or send us a Tweet: @BLMPRmke. Be sure to check out the latest projects in our Portfolio.