We’d all love more clicks on our websites, right? Who wouldn’t? But wishing for them is very different than making it happen. Luckily, we have some great PR tactics to help you do just that:
This is one of the best ways to drive traffic from a targeted audience list. If you have a contact database, send out an e-newsletter once or twice a month, or quarterly based on how quickly your organization’s news cycles. Use a combination of informative articles and tips to balance hard selling for products or services. Each item in the newsletter should include a unique link back to your website. Distribution services like Constant Contact will track who opens your email and which links they click.
Social media is a great way to get people engaged. Add images or quotes to your posts to capture attention, then use a link to direct your audiences back to your website for more information.
Conferences and presentations
Yes, your main focus at conferences and presentations is to build face-to-face connections, but that doesn’t mean you can’t also give a shout out to your website. Include a closing slide that directs people there if they have questions or want more information. Or, take advantage of a conference-wide hashtag to spread the word about what attendees can find on your website, with a link of course!
Be sure you have analytics set up for your website, and that you use unique URLs for each of your campaigns, so you can track your referral sources and determine which approach gave you the most bang for the buck.