Matching the Message and the Design

A previous blog post talked about the importance of matching your messaging to the design when creating collateral pieces for your company or client.

We recently helped our client create a simple, yet effective hand out at community events. Gold Cross Ambulance, located in the Fox Valley, provides free demonstrations at community events showing people how to properly conduct hands-only CPR. In addition to talking about the importance of calling 911 and then starting hands-only CPR in the event of a cardiac arrest while waiting for first responders to show up, Gold Cross employees guide adults and children as they try it for themselves on the training mannequins.

Gold Cross CPR cardsAfter someone successfully demonstrates the proper hands-only CPR technique, Gold Cross gives them a wallet-sized card indicating that they learned hands-only CPR. The back of the card shows the chain of survival, which provides the necessary information needed in the event of an emergency.

The message for the card was one that was both fun and serious. We branded the card with the Gold Cross colors and logo. The card has been a bit hit with the folks that have learned hands-only CPR.