PRSA Midwest District Conference

Hey everyone,

I will be speaking at the 2013 PRSA Midwest District Conference, in Omaha, Neb., this Thursday, July 25, 2013. The topic: Measuring the Quality of Relationships: Beyond Outputs and Outcomes, during Breakout Session #3.

This conference will be a great opportunity for Bottom Line to share its expertise in building and enhancing long-term relationship for clients.

If you are attending the conference—great! Stop in and say “hello.” If you are unable to attend, sign up for our Twitter feed to keep up with the latest activities at the conference.


To find out more about the conference, click here:

 To sign up for our Twitter feed, click here:

 To view the presentation, click herePRSA Midwest Presentation 2013 PDF

Spinning Up Summer Fun While Learning the Value of a Dollar


Bike Build 1           Bike Build 8


Sometimes, public relations is about connecting with the community, getting your hands dirty and having fun!

 When we work with clients like Guaranty Bank, we are proud to be involved with cool events, like their recent bike build for The Boys and Girls Club of Greater Milwaukee for the bank’s Wisconsin branch managers. The bike build was part of an all-day professional development event. The kids learned a little bit about money while Guaranty’s branch managers assembled bikes that were later given to the children.


To see the fun video, please click on this link:

The Value of Customer Feedback

Customer surveys are both terrifying and exhilarating. You want to know what your customers think of your performance, and you know you’re bound to get some feedback that causes you to pause. Rather than avoid that kind of feedback, or worse, receive it and then ignore it, set out with a plan that includes a target for each metric, and a sincere commitment to accept the results, evaluate and improve.

At Bottom Line, we survey our customers annually. We set targets, and honestly look at both quantitative and qualitative results. We ask, what can we change to improve? How can we take what our clients tell us and use it to review and revise our processes? We seek to be honest about what we’re doing and what our clients are experiencing, and what we need to do to close any gaps.

To see what our customers say about us, check out our 2012 survey results on our website. Then, consider how you can gather your customers’ feedback and use it to learn and improve. Go into it with a sincere desire to listen and learn, and you’ll be energized to improve. Share with your customers how their input prompted your new efficiencies, or savings or other improvements, and then keep after it. You’ll be a better organization as a result.